whatknows :: do you?

May 29, 2008

Everyone has an Agenda, what’s yours? (Agenda Setting Theory)

Filed under: Academic — Jed @ 7:45 am

I recently gave a presentation on Agenda Setting Theory in a course on Communication Theories & Frameworks. It is a fairly straightforward theory that addresses the ways in which issues covered by the media influences public opinion, which in turn influences policy. All the same, I thought I would throw some artifacts online for prosperity and the next person who needs to explain how the media is responsible for everything.

Here is a video of my PowerPoint presentation:

Agenda Setting Theory :: click here to play

pdf_document.pngHere is an overly designed handout that summarizes the theory and some of its applications.

In this presentation I played one of my favorite scenes from the West Wing, which should be enjoyed with or without this presentation. Enjoy!


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