Is Primetime ready for the Internet?

(This is the fourth post of a multi-post series on the relationship between the real and digital world. To read them all, start here, and continue here and here.)
“Does anyone know when the new ‘primetime’ is?” Dr. Tinkcom posed this question one day during a critical theory seminar. We had been discussing advertising and the impact of the Internet on traditional television viewership. Several students hypothesized that busy schedules had shifted prime-time back a couple hours. Others, myself included, wondered if it had been obliterated all together.
“Its between 8 and 9 in the morning, and 5 and 7 at night,” he answered, but then asked: “Does anyone know why?” Considering my own penchant for anything in syndication, I figured it was due to shows like The Simpsons and King of the Hill that show across the nation during the 5-7 time block. It was one of my quieter peers who answered his question correctly. “Commuters,” she said simply. (more…)


(This is the second post of a multi-post series on the relationship between the real and digital world. To read them all,
What is the relationship between ‘real’ and digital world? Anyone who reads my blog knows that much of my research revolves around this very question, but I wanted to return to the topic explicitly. It seems that in many recent conversations I have been arguing that they are tightly coupled. Castranova seems to agree with me:
Last fall I had the opportunity to learn a distressingly large amount about LOLCats while writing do research on media comparisons. The resulting paper argued that the relationships between image and text in both LOLCats and silent films share striking similarities. Both captions and intertitles were introduced to augment and extend the possibilities of the visual content. Probably more important, the paper included plenty of pictures of really cute cats.